When operating a business, whether small or large, you need to create a sales funnel in order to boost profitability. This funnel is supposed to be the path that visitors follow and you get the chance to convert them into customers. When you have a good sales funnel in place, you can be sure to make more sales. However, a poor sales funnel will not convert customers. If you are thinking of converting leads into customers, you must have a good sales funnel in place.
Modern sales funnels, unlike traditional marketing methods, help create consumer-seller relationships which improves chances of conversions. For this to happen, you have to create a squeeze page that is located between the landing page and the products you are selling. This is the initial stage of the funnel. These clients might end up purchasing your products for a long time to come.
One of the most integral parts of a sales funnel on a website is creating an opt-in form that acts as a squeeze page. Having this form on your site is crucial since it can be used to collect information that is necessary in order to reach out to potential consumers and turn them into actual customers. You must include promises or free gifts in order to attract people to leave their information. If you own a website with cooking equipment, one freebie you can provide is a recipe booklet. Ensure that the freebie you provide is related to what you want to sell to your customers.
Visitors will appreciate your free gift and remain hooked for more information from you. However, this can only happen if the initial gift is of high quality. Nobody will visit your site again or want to read your emails if you provided them with a low-quality gift. It is also important to keep emails short, relevant, and less frequent. Your customers get many emails on a daily basis so you wouldn’t want to bother them or they will mark your email as spam.
Your visitors don’t need to purchase products instantly once you have them in the funnel. The only thing you need to know is how to provide them with relevant material that they will definitely love. Once you provide a free product, make sure to include a complimentary product that you are selling. This is the best way to improve your conversion percentage.
Never worry about clients failing to purchase on the first offer. Since they have joined your communication channel, they will be there to stay. Ensure to include offers and price cuts to increase the chances of buying. If you are to win these buyer’s loyalty, you need to provide them with after-sale services that will make them appreciate your products and services.