In the competitive world of business, everyone wants to have a good spot or ranking among search engines because this means increased online visibility, and higher traffic, conversions, leads, and sales. Search engines, such as Google, want to ensure that websites are ranked accordingly based on the quality and relevance of their contents, prioritizing users’ needs when it comes to getting the right answers for their online queries, so “raters” are contracted to evaluate the search results and rate the quality of each page. Search engine optimization or SEO plays a crucial role in search engine rankings.
Once a website is published over the Internet, raters will determine whether the web pages have low or high page quality based on the quality of the page, the purpose of the page and whether the purpose can correctly meet the needs of the search users perform. The quality of a web page is given a specific rate by Google based on the page quality including “lowest”, “low”, “medium”, “high”, and “highest”. It is the responsibility of an SEO specialist to ensure that a web page will get the highest page quality rating as much as possible using fresh or up-to-date, relevant, informative, engaging, and helpful web contents. The goal of SEO services is for a web page to get high ranking on search engines for whatever purpose it may serve such as sharing helpful information about a particular topic, entertainment, expressing ideas and opinions, selling products or services, sharing multimedia, allowing users to download or exchange files, or any other purposes. In short, the page quality should determine if the web page is able to fulfill the purpose of the search query. For example, if an online user entered a query on a search engine like “best Oprah Winfrey memes”, a Buzzfeed listicle about Oprah Winfrey memes is theoretically rated higher than a Wikipedia page about Oprah Winfrey.
Web pages are also ranked by Google according to its expertise, trustworthiness, and authoritativeness. Those web pages with contents coming from reliable sources such as recognized organizations and professionals tend to get a higher rating than generalists. SEO services offered by SEO companies aim to create clear, easy to determine, comprehensive, detailed, and professional web contents. The reputation of a website is highly determined by customer reviews, blog posts, news articles, forum discussions, magazine articles, Wikipedia articles, and ratings from trusted and reputable independent organizations.
More than the cost, it is crucial to take into consideration the portfolio, expertise based on your niche, years of experience, and customer service when choosing an SEO company to help you with your search engine ranking and website visibility. Learn more about the best SEO companies such as Felicity Jane Sunshine Coast SEO today.