How Important Marketing is in Your Cleaning Business
With the economy’s recession, everyone is worried on how to save up on expenses. For any kind of business, one area where you immediately cut your spending is usually your budget for your business’ marketing. This is one mistake which business owners usually commit and in doing so, they risk the success of their business both in the short run and in the long run. But remember, even when our economy is suffering from a crisis and the income is so slow, cutting back on marketing expenses is a very wrong move that your company can do. In fact, efficient marketing strategies become all the more important in saving the business during trying times. However, it’s never too late to go back and review your plan for your company’s marketing side just to cope up with loses that you incurred in the first few months of the year. These are the ways to utilize the benefits of creative marketing schemes in your business.
o You can always opt for free publicity. You will never go wrong when you do so every now and then or if there’s always an opportunity to do it regularly.
o Never forget to show appreciation to your customers’ loyalty to your cleaning business. You can express sincere and warm thanks by sending them a card thanking them. Always do that more often than not. You will see, your customers will love you more.
o Ensure that your business continues to cater to the needs of the clients. Don’t offer services that are not in demand. Launch surveys just to know your clients thinking over services in the market.
o If you are working on a tight budget, you can cut down your expenses on advertising though you have to come up with ways of networking your business. Attend networking events that will be held in your community so you can ensure the visibility of your services to potential clients and so you can gain referrals. Events like these are very useful and yet almost no cost at all plus your company become socially visible in your community every year.
o Sending mails worth opening to small groups can really do something good for your business. Think of creative ways of capturing the attention of your clients so they won’t trash your mailing and read it. Make it more readable and attractive so as not to be thrown straight in the trash without even checking on them.
o Know the benefits of focused marketing. Think some ways of saving money, but this does not mean that you don’t prioritize marketing anymore. You can begin doing small things to market your business then continue later on. Just keep in doing so.
Making through networking sessions
One effective way of making your business more popular to potential clients and even to your business competition is to join networking events organized in your community. There are many networking events held where you can take part of so you can meet and build relationships with potential clients and so people will know the service that your business offers.
If you don’t have any idea on what to do on networking events, then you still don’t know how these network events go and how one should act in these events. At first, you might feel intimidated since these events will expose you to people from all backgrounds, most of them you don’t personally know.
These are tips on surviving networking events:
o Be prepared to answer any question people might ask of you and to give ready answers to these questions.
o Present yourself the most presentable way possible. Remember to always smile and always maintain eye contact.
o Women fancy receiving compliments. If you are attending a networking mostly attended by women, giving women compliments on the clothes or accessories they’re wearing can work well for you and your business.
o Always think about ways of addressing your potential clients’ needs.
Dropping in as a form of marketing
If you happen to encounter a potential client which didn’t show up on your appointment with her, drop by her office the next day and leave there your calling card which indicates the services your cleaning service provides. Do not leave her office until you have already talked to your actual client even when somebody already tells you that she stood you up on your appointment because her office already hired a provider of cleaning service. Who knows, somebody else in the office who feels that their cleaning service provider does not give them an excellent service might approach you and ask you to present him your business’ service offers.
What you can do when running across this kind of situation, you can make your time more efficient by going to each office in the building to talk to the owner. Present to them the services that your business offers and the fees that you charge. You can invest your time in this form of marketing and this might gain your business new clients.
Positioning your business in these modern times
Positioning your business in these modern times is important for the success of the cleaning business. The impact your cleaning business might have on your potential clients and your customers is very important. Remember to always do good things. Sooner or later, these good acts will come back to you. If you think doing good deeds to other people remain to be always unacknowledged, well they are.
The art of positioning a cleaning business in these modern times involves the art of PR or Public Relations. Regularly publish articles about your business and your services so people will be more informed on what you can provide them. It is also important to keep up with the modern times by coming up with a website filled with informative content. Maximize the benefits of using the internet too by communicating a “value message” to ensure that your profits last.