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How to Create Unique Content For Wellness Blogs
If you want to grow your wellness blog and improve traffic and user engagement; you must prioritize on creating quality content. With the increase of the obesity cases, more and more wellness blogs have been started. With millions of great bloggers out there, the competition is stiff.
Fortunately, everyone has a place in this crowded marketplace. The industry has reached an amazing $3.72 trillion in 2015, and it’s only getting stronger. It offers endless opportunities for businesses and customers alike.
To succeed here, you only need to set yourself apart from the rest. Nowadays people are tired of reading the same old stories on how to lose weight or get a healthy skin. They are after getting facts, and interesting information.
What you post online makes or breaks your marketing efforts. If you lack quality content, then your marketing efforts are useless as your blog will not be found on Google. Here is how you can create great content for wellness blogs.
Write Catchy Headlines
Headlines are the first thing that readers see when your blog pops up in their search queries. Thus the need to have then catchy and interesting.
According to a 2011 report, headlines with odd numbers get 20% more clicks than those with even numbers.
Aim for Long-Form Content
Wellness blogs cover a wide variety of topics from beauty to hair loss and general health. This offers you with a world of possibilities when it comes to content writing.
The most popular Google posts have 1,140 to 1, 285 words. This is what is known as the long-form content and ranks higher than the 500 words average posts. This type of material allows you to cover a topic in-depth and add more keywords. This drives in more traffic and backlinks and thus boosts your SEO efforts.
In general, wellness blogs target one or more field such as skin care or weight loss. Use keywords that are relevant to that niche. If your blog is about fitness, target keywords related to exercise, sports supplements, and fat loss. Use Google’s Keyword Planner to research your options.
Add a Call-to-Action
End every post with a call-to-action. Include what you would want your readers to do next, whether joining your email list or downloading an eBook.
If for example, you cover stroke medications, you can end your post with learn more about Eliquis or any other drug you have covered in your post. This helps your readers get more information on the topic.
Use Images and Videos
There is more to blog content that the text. Popular wellness blogs feature quality photos and actionable videos. Most likely, people will watch a how-to video than reading the text.
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